Revenge Class of 2020 Ring

I led creative direction for the Dreamville Revenge Class of 2020 ring, partnering with Soull Ogun of L’Enchanteur to turn a cultural moment into a keepsake. I set the platform as a class ring for fans who missed graduation during lockdown and wrote the brief that mapped eight stones to the eight Dreamville artists, specified the Dreamville D crest and set the 2020 hallmark. I guided materials and finish, aligned packaging and inscription, and managed approvals with artist and label stakeholders. We timed the release to the one year anniversary of Revenge of the Dreamers III to carry the story forward.

I also led the campaign video and ecomm product photography. Under lockdown constraints I ran remote prep, assembled a skeleton crew, directed on set delivery and captured both hero frames and macro details for PDP and social. The piece launched as wearable history, not just merch, inviting fans into the class.