I served as Creative Director, wardrobe for J. Cole’s The Off-Season tour, aligning the Mitchell & Ness Dreamer jersey debut with ongoing Dreamer x Puma footwear placement. I authored the wardrobe platform and pairing system so jersey and sneaker read as co-heroes on stage and on camera. I led multi-city teams across fittings, tailoring and show day styling, and partnered with set design, lighting and performance to protect silhouette, mobility and camera read. I led creative for the on-stage sweats and coordinating socks, setting silhouette, fabric weights, color, graphic language and trims, then directed production with domestic and international vendors. I also architected the tour merch capsule, writing briefs, supervising design comps and prepress, and translating the on-stage system into retail-ready graphics and colorways. I led stakeholder approvals across Puma and Mitchell & Ness to keep jersey and sneaker co-heroes on stage and at retail.The debut became a highly shared moment that reinforced the Dreamer narrative.