I served as Creative Director across product design and go to market for the Dreamville x Crocs partnership with Amazon. I defined the creative platform and delivered the brief for a varsity concept that translated fan love and geography into product. I partnered with footwear and graphic designers to execute a wool and leather print treatment and chenille pennants that represent each artist’s home city. I led development of two SKUs, clog and slide, in Dreamville black and white ahead of the 2023 festival. I directed the campaign shoot end to end, casting photographer and talent and driving delivery of admat assets for Amazon. I also advised Amazon on the buy for seeding and coordinated units for Dreamville’s off-site festival merch activation.