Wilson x Dreamville Basketball — Product Creative Direction
I led product creative for the Wilson x Dreamville basketball. I set the brief around Dreamville’s cloud motif in Revenge Yellow, the brand’s third signature color I established for product in 2019. I partnered with Wilson design to translate the language into panel mapping, texture and print so the ball read hero on camera and in hand. I worked with graphic and 3D designers on iterations, managed approvals and protected brand voice through sampling and preproduction.
strategic classics capsule launch
To support the ball launch I built a classic capsule for Dreamville ecomm and retail. I curated the SKU list, wrote the collection brief and anchored the line in Revenge Yellow with the cloud story carried across fleece, tees and headwear. I mentored designers on graphics and placement, aligned vendors on materials and color, and directed asset delivery for PDP, social and email so the capsule and ball launched as one read.
Chi-League Uniforms & On-Court Debut
I designed the game uniforms for the Dreamville Chi-League Powered by Wilson and led the on-site debut of the ball in Chicago. I kept the cloud language and Revenge Yellow consistent across jerseys, shorts and socks, then worked on the ground to stage placements, align with event creative and ensure the ball was used in play. The revived Pro-Am’s second year ran in August at the University of Illinois Chicago with 16 teams, community programming with the YMCA and an attendance of about 6,000, closing with a $20,000 donation to the YMCA
product in motion
product in motion
On court debut of the Wilson x Dreamville ball at Chi-League in Chicago. Cloud language and Revenge Yellow carry through custom uniforms so the product reads hero on camera and in play.