McDonald’s “Contactless” Wardrobe Creative Leadership

I led wardrobe creative for McDonald’s contactless-service commercial at the height of COVID-19, operating within strict safety and brand guidelines. I built a remote-first pipeline—digital look boards, virtual fittings, and pre-approved color/texture palettes aligned to the agency narrative and McDonald’s brand system. I sourced and shipped sanitized options from multiple vendors, managed clearances, and created set-ready kits to minimize contact while protecting continuity on camera. On shoot days I directed a lean styling team under COVID protocols, partnering with the director, production, and agency to keep talent comfortable and performance-forward. The result was a clean, story-right look that read “safe, warm, efficient” on screen and satisfied both agency and client requirements on deadline.

Client . McDonald’s
Agency . Wieden + Kennedy
Production . Joint NY
Location . McDonald’s (606 Neptune Ave, Brooklyn, NY 11224)

Director . Jihye Ku
Cinematographer . Christine Ng
Executive Producer . Michelle Carman
Producer . Sam Broscoe
Coordinator . Christian Rossi

Production Designer . Steven Killian
Picture Car . Veloce Picture Cars
Wardrobe Stylist . Raeana Anaïs

1st AC . Vanessa Morrison
Media Manager . Jamar Olive
Gaffer . Dennis Ly
Key Grip . Brian Barrett

PA . Alfonso Graham
PA . Rob Nelson
Set Medic . Kevin Villatoro
Talent . Miranda Dinnetz

BUD LIGHT | FRIENDSHIP TEST

I led wardrobe creative for Bud Light’s “Friendship Test” with Rob Gronkowski, Rob Ninkovich, Julian Edelman, and Pat Patriot. I authored the styling brief to balance Bud Light’s brand language with Patriots identity and NFL guidelines, then built a sourcing plan for athlete-ready pieces (mobility, moisture control, repeatable sizes) and brand-right color palettes. I coordinated clearances with agency, league, and team reps, shipped pre-fitted options to location, and created continuity boards for multi-camera coverage. On set, I directed a lean styling team, managed quick changes and sweat management between takes, and partnered with production and talent handlers to keep looks camera-clean while protecting performance and comfort. The result was a cohesive on-screen image that read authentic to the players, aligned with Bud Light’s tone, and cleared seamlessly through stakeholders.

Client . Bud Light

Agency . Joint & Wieden + Kennedy [WKNY]

Location . Gillette Stadium

Rob Gronkowski x Rob Ninkovich x Julian Edelman x Pat Patriot

Directors . Drew & Tamara

1st AD . Marcus Scigliano

Line Producer . Jihye Ku

Production Coordinator . Sergio Vaccaro

DP . Jackson Eagan

B-Cam Op . Alex Monto

C-Cam Op . Alex Pickering

1st AC . Asa Reed