I led creative direction for the Dreamville x Pirate collaboration. I set the creative platform, built the style grid, color story and phrase system that lived on product and in the campaign. I partnered with Pirate lead designers to lock silhouettes, placements and trims, then wrote the brief and guided comps through approvals.

I developed the campaign narrative and cast Dreamville producer Elite as the face of a music led short film that follows a day of searching for inspiration and making music. On location in Palm Springs I ran on set delivery, protected product read, aligned shot lists to the story and score, and drove asset delivery for site and social so product and film launched as one clear story.