I originated and led the Dreamville x Bristol Studio collaboration, turning a personal relationship into a court to culture partnership. I set the creative platform with Bristol’s design team, mentored graphic designers and selected the key garments and color story so the capsule read true to both brands. I wrote the collection brief, aligned timelines and prepared assets for ecomm and marketing so launch hit clean.

We premiered the capsule at the 2023 pre festival pop up and activated The Bristol Run to bridge community, sport and music. I co authored the campaign story and shot plan, stayed on set to protect product read and styling and drove delivery of stills and video across site and social. The collection was also integrated into NBA 2K as in game apparel and the launch was featured on Hypebeast, extending reach and reinforcing cultural relevance.