I led creative direction for merchandise tied to Spotify’s documentary podcast The Messenger, hosted by Bas and centered on Bobi Wine. I partnered with Delphine Diallo to translate the cover art into a cohesive merch system and specified premium applications including special embroidery and hand-printed hoodies. I managed approvals across artist teams and Spotify and directed asset delivery for ecomm and social.

Delphine photographed the campaign. I cast the model, led styling and set design, ran on-set delivery and selected the hero shots and crops to keep product the on-camera hero. I also commissioned Soull Ogun of L’Enchanteur for a second Dreamville project. After her work on the Dreamville Class of 2020 ROTD3 ring she designed a custom 24-karat gold Dreamville pin for the red hat inspired by Bobi Wine. The result kept the product story premium, culturally grounded and consistent from cover to closet.