artist led Limited Edition GTM

I originated the Dreamville x BAPE collaboration through artist Bas and led creative from product to campaign. I set the platform and brief, then co-designed the sneaker with Bas using Dreamville core colors, with Revenge Yellow as a key accent introduced into product in 2019 after the Revenge of the Dreamers 3 era. BAPE’s final execution featured a light gray body with blue detailing and a yellow STA star, plus Dreamville branding on the heel tab, and released on September 12, 2020.

I partnered with BAPE designers on materials, color blocking and logo placements so the shoe read true to both brands. I directed the campaign with Bas, Cozz and EarthGang, shaping story, shot plan and styling to keep the sneaker the on camera hero. I managed approvals across BAPE and Dreamville and drove asset delivery for lookbook, social and ecomm so the drop connected artist, brand and fans in one clear story.