I led creative direction for wardrobe and on air image for J. Cole’s NBA halftime performance. Partnered with director Scott Lazer to lock story, visual targets, set design and a shot plan for live TV. Wrote the creative brief, led a multi-stylist team and sourced options from domestic and international vendors. Engineered an on-camera placement that paired the Puma Clyde with a vintage Charlotte Hornets Starter jacket to anchor the narrative in Charlotte and signal his Puma partnership. Managed approvals with NBA broadcast and artist teams from boards through fittings to live, and personally styled J. Cole on show day to protect the vision.