I’m a multidisciplinary creative director who builds brand worlds end to end. I drive product, campaign, broadcast and retail from strategy through delivery—design systems that read on camera, in game and in store.

Over the past eight years I scaled a label into a lifestyle brand and delivered high-impact launches with partners including Puma, BAPE, Daily Paper, Champion, Crocs, Wilson and NBA 2K. I also direct festival retail and city activations that turn story into commerce.

Alongside client work I lead ARTHROPODA, a series at the intersection of fashion, art and identity. Building the series keeps my perspective fresh, fuels curiosity and sharpens my ability to lead with vision. It lets me collaborate across disciplines and translate bold personal concepts into work that moves audiences inside larger teams.

Scroll the projects below to see how I lead. Each thumbnail opens a short case study with the brief, the team I directed, the decisions I owned and the outcomes.